They also do very limited runs, such as 67 only Morrum Ambassadeur, wooden box issue of Left and Right hand reels.
They also offer Factory -tuned reels with go -fast parts on board for the enthusiast. Pure Fishing ABU-Garcia too, each year do special issue production runs for collectors. Individuals and small companies have the luxury of sseing a market niche, hand creating some components, assembling and charging significantly for the very small number of people willing and able to pay for a high priced product. There are a number of organizations/individuals outside the PF organization that create super tuned reels. This is not the traditional business model where one keeps lifting performance targets to attain the level where the key resources fail and then come back a notch! Rather it is one of doing it for pride sake, making a better pin so to speak. Companies can do this and individuals also.and for vastly differing reasons! even when the the present results are good.
This topic of customizing has always fascinated me as it is always been human nature for some to try to strive for improvement over the last known mark, be it in production or performance. " Wayne, I have never seen or heard about this! Len" Images supplied by fellow Aussie Rod Cameron, noted collector and touched with the same ABU passion as myself. A token of respect for which the name Ambassadeur stood I think.
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The strangest I have ever come across is a beautiful black patent crocodile skin (or fake) ladies evening bag emblazoned with the ABU 20/30 metal label, no doubt for a worker's wife or lady friend. These were many in number and wide in nature over a long period of time.
Others withered on the vine, so to speak, still others were made as an indulgence purely for personal use or interest.
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Some of these made it into being full product lines. Primarily this encompassed, reel designs or reel modifications and lures styles of colours, weights etc that were not standard production. They were encouraged by management, to be experimental, creative and think outside the box. The workers at A.B.Urfabriken over the years have proved themselves to be very creative and often produced for their own purposes, items that we not on the standard production line.
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